Coastal Region, South Africa
From FairValley: "It started as an socio-economic empowerment venture, where the idea was to rely on available skills amongst the workers - the members of the Fair Valley Association all have long years of experience in grapes, wine production, packaging etc, and it was only natural for them and for Charles Back, the owner of Fairview, to utilize their expertise and make a successful business out of it.
The profits from the business are aimed to help the Association to develop the FairValley land. The logo, with the two hands, and the slogan - "THE HANDS THAT WORK THE SOIL FEED THE SOUL" say it all. At the same time, due to the association with FAIRVIEW, there is no compromise on quality and diligent production procedures. The FAIRVALLEY wines are being made under the same strict standards as the FAIRVIEW wines."